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I'm not sure who the article is speaking to.

Media was biased against the Xbone for awhile after the reveal, and rightfully so. It was abysmal, the big wigs handled it even worse afterwards on Twitter and in interviews, some of them downright smarmy in their defense or explanation of their vision. However.. that hasn't been the case for awhile, the media has been loving the Xbone lately, and for good reason obviously.

So if it's not for the media, than for the console warriors? But what a waste of time trying to talk some sense there would be.