Don't think they will, or should. o.O Don't get me wrong, timed exclusivity, like all other exclusivity deals, are the typical things that publishers and platform holders will do, but if a Publisher choose to release their title a year earlier on the competitor's platform, I (by which I mean as a platform holder like Sony or Microsoft) wouldn't be gung-ho to throw any of my advetising money at them once that year was up. I mean... what's the point? =P Chances are people eager enough to buy a console specifically for Tomb Raider will already have bought an Xbox One, meaning they'll have already gotten the part of the market to which that game would have moved units, whatever size the market is. Those who specifically choose to wait a year to get it on PS4 either already have owned a PS4 or are going to get one in the next year regardless of how enthusiastically it's advertised.
The only beneficieries to Sony throwing marketing money behind Tomb Raider would be Square Enix... sure, great for Square, but these marketing deals are supposed to be about mutual benefit. There's no benefit to Sony in spending money on this. =P Far better to earmark those funds for, at the very least, a title that will be arriving on both consoles at the same time.
The only real exception I can think of is if Sony works out a deal that doesn't solely extend to Tomb Raider, i.e. 'Sure, we'll market your game's release on our platform! But about that Final Fantasy 7 Remake exclusivity period... how bout we add on another few months, eh?' Using Rise of the Tomb Raider marketing as leverage to gain concessions on other fronts could be beneficial.
Although one thing to note is that, depending on how much funding Microsoft provided Square, the actual sales figures needed for Square to break even/make profit might be significantly lower than it was for the first Tomb Raider title. =P More of a financial cushion might have them satisfied, even if not exactly thrilled, with these initial sales.
Zanten, Doer Of The Things
Unless He Forgets In Which Case Zanten, Forgetter Of The Things
Or He Procrascinates, In Which Case Zanten, Doer Of The Things Later
Or It Involves Moving Furniture, in Which Case Zanten, F*** You.
