KiigelHeart said:
Why are you so obsessed about closing the gap? I think they're more focused on profits and YoY growth now. Halo is still powerful even with lower sales. I read many comments here that no game has ever won against pricecut. Sure, many have been waiting for November bundles but then again, you could argue that many are waiting for extreme pricecuts for X1 like last year. |
Over time it is definitely true, price cuts have a much more sustained effect because they lift the sales baseline, so over time a meaningful price cut leads to more sales than any single game, no matter how popular. I think over a short span of time, a few weeks in this case, it is very dependant on other factors as to whether a game or a price cut will have a bigger impact. In this case we have Halo, we have a LE bundle, we have only a $50 price cut, and perhaps some people were wanting $100, and we have 2 very popular games with LE bundles releasing in November. I think the SWBF and CoD bundles effect on Oct PS4 sales were more substantial than people really realised, though we won't really know until NPD for Nov comes out.
I think MS still wants to be #1 in the USA, so I think MS is a little bit obsessed with closing the gap. But I thnk they are trying to find a strategy which does not require a $50 price cut every year, because the Xbox execs do also want to be able to demonstrate that Xb one can be viable in both sales and profits.
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