elektranine said:
1.5 million is beyond horrible for a Halo. Halo is Microsoft's largest and most popular IP with hundreds of millions of $ being spent on it every year. If true with so low and a marketing budget like this its going to be a long time before they even break even. Past Halos have sold alot more and with smaller install bases. Maybe Halo is no longer that big and other games have surpassed it in popularity. For comparision Uncharted 3 sold 3.8 million in its first 24 hours and the last of us remastered edition sold more than a million in ist first month. Plus microsoft's game tend to be very front loaded and sell most of there lifetime sells within the first 1-2 weeks. And for their $400 million revenue in a week PR statement they must have included all xbox hardeware not just Halo themed stuff. |
3.8m is how many they shipped, not sold. I can't find an official source for FW sales, but VGC have it at 1.35m.
