Halo 5 earned £7.7m on day 1 according to Microsoft!

[binary solo]

jason1637 said:

binary solo said:
Sounds like 7.7 million GBP, factoring in limited/special edition sales at a higher price point, and 150K hard copy more or less confirmed for the opening weekend, means not all that many digital sales. Taking the best case scenario of every game copy being sold at 40GBP equating to 192.5K the best possible digital share is 22%. That seems to be what people think was about the digital share towards the end of last generation for games that had day 1 digital releases.

I don't know whether Halo 5 is a special case because fans want that game case proudly displayed on their shelves, or whether for consoles digital sales are staying pretty static at on average 20% of total sales.

A link to the source of the information in the OP would be good. Also does this indicate whether the 7.7 million takes account of the Halo 5 Xb one bundle? i.e. the revenue MS got over and above the base price for a Xb one? Taking account of the bundle it might add a few tens of thousands to the first full week Halo 5 install base.

Still if the official record shows Halo 5 as the lowest selling main numbered Halo in the UK that is not great news for Halo, albeit it will still sell plenty and make MS a decent swag of money.

http://www.digitalspy.co.uk/gaming/news/a677051/halo-5-guardians-makes-more-on-day-one-than-spectre-at-the-box-office.html#~pt0VT9LwRLIGPE

That's comparing apples and oranges. Fact is more people went to see Spectre than bought Halo 5. A movie ticket is a mere fraction of the price of a video game, so comparing revenue is pointless and is merely a pissing contest. And given the revenue gap was only 1.4 million GBP it would seem that possibly 3 or 4 times as many people went to see spectra as bought Halo 5. The only time it is actually noteworthy is when Activision achieved "Biggest ever entertainment launch" with CoD:MW2. Halo has never and will never achieve that level of sales, because it's only on one platform, so comparing with movies icomes off more as grasping at anything that sounds like good news.

A game's success should only be compared to the performance of other games, and in particular other games in the same franchise. If we have it confirmed that Halo 5 is the lowest selling numbered Halo game, then that is not especially good news for the franchise or for the prospects of Xb one making significant strides in hardware sales. Halo is literally the only big gun MS has to push Hardware sales. If the game doesn;t do that then Xb one will fall further behind over the medium and long term in the hardware race.

That article also suggests digital sales contribute to the seemigly much lower sales of Halo 5 compared to Halo 3. That is true to a degree, but when you do the sums with the revenue if the max we're looking at  is 190K-200K for Halo 5, including all ways in which people can get the game, then it still fals short of Halo 3. And it still falls short of halo 4, apparently. It is possibly the first numbered Halo game (Halo CE is unknown) to sell below 200K through its opening weekend. Relative to other games Halo 5 has done very well, there's no denying it. Relative to Halo, Halo 5 has fallen a bit short. This is not a sign of a console or a game franchise that is on a re-ascendant path, which is really what Halo 5 needed to be for Xb one at this stage.