I don't think these things mean all that much. Surveys about purchasing intentions are more significant. Indeed it's almost time for those Christmas buying surveys to start coming out. Of course iPhone 6 will be the most wanted gadget.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix