Amazon US October monthly bestsellers and general Amazon based discussion

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thismeintiel said:

SWORDF1SH said:

There is a reason why MS have triggered these deals and it's not because they are winning. What happened to Phil Spencers profit before quantity of sales?

They just know how embarrassing it will be if they lose in their home turf, with their largest exclusive launching.  They must have some early numbers and/or inside sources, and know they are either almost tied with the PS4 or behind by a decent amount.  These last minute deals are just to try to create a lead in the home stretch of the month.

I doubt they will have any reasonably reliable PS4 numbers, but they are probably making an inside guess at what PS4 might be expected to achieve, and thus if their Xb one tracking, which they will have a decent handle on, is not looking like reaching the target for the month then the will swing contingencies into action.

The negative press MS would get if the NPD announcement was PS4 wins October in the USA would be just too much to handle. And while in normal months spin about YoY growth, and still being ahead of 360 at the same time last gen, more people on XBL etc gets let off with a shrug, any of that spin to divert attention away from losing Halo month would be jumped at as MS in denial. Profits in Halo monthy can be damned. Focus can go back on profits next month or next year.