If sony would have waited for paris game week to drop the price then they would have lost the month, but they dint and they will win this month and carry massive momentum to the hollidays.
I think MS anouncing they are not even anouncing shippping numbers a few dys ago was an indication that they lost already and are not even willing to try for the holidays. They will try to be profitable and forget trying to win the USA anymore.
It takes genuine talent to see greatness in yourself despite your absence of genuine talent.