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Aeolus451 said:
KiigelHeart said:

That's the opposite of big picture. That's just looking at things through console-wars glasses. And MS is shrugging off this consolewar nonsense, surely because they're losing badly, but this is where the big picture kicks in. You can still be profitable, follow your strategy, build your brand stronger and offer quality products for your customers even if you're not a market leader.


No it's not. I was talking about the console war and who's winning it or in other words, who has the marketshare this gen. I brought it up because that guy I responded to was trying to say that the xbox one wasn't doing badly. 

Ms and nintendo are doing what as you described. Trying to build up brand and make a profit this gen. 

You should read his post again because you totally missed his point. He even said it's doing badly when compared to PS4 but there's more to it. You know, that big picture you're missing. It's not about redefining any metrics of success, they're all there already.