It could be worse:
https://www.youtube.com/watch?v=5lUgB9pWDWE
But yeah, the social factor is very important for possibly the majority of people.
Maybe he was distrusting of you, like: this guy is trying to sell me some questionable equipment.
Brand recognition is also a factor. When people see a brand mentioned everywhere they tend to believe it is very popular for a reason.
Nintendo is selling their IPs to Microsoft and this is true because:
http://gamrconnect.vgchartz.com/thread.php?id=221391&page=1







