Sony and Nintendo are innovators of this console generation.

[Kasz216]

Dallinor said:

in·no·vate

1. to introduce something new; make changes in anything established.

I'm not sure many of you really grasp the definition of innovation.

Simply put, Sony have definetly innovated this generation. Blu-ray is a completely new format and is substantially different to DVD. As such, it's regarded as an innovation.

The Cell Processor can also be considered an innovation.

 The 360 is different then the Xbox.  Guess everyone has innovated!