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Dedicated console gamers wouldn't game on Apple TV or anything like it. They would stick to the big three in consoles. Apple TV will never be known for serious gaming.  Apple has never been known for serious gaming.  Best game they had was probably Oregon Trail.  They barely ever got a port in the 90s on their computers but they do have the casual market locked down. 

Problem is most blu ray players, Roku players, and sticks can stream Netflix, Pandora, numerous other streaming services and primitive games.  So they have a lot of competition in the streaming market.  The only buy in they have is to convince someone with a lot of downloaded purchases on itunes to get Apple TV over the others.