Will MS drop the price of the X1 next week?

[starcraft]

SWORDF1SH said:

starcraft said:

I think if they drop the price this year, it will likely be after Halo, heading into the holiday season. A lot of people will buy Xbox One's for Halo, why give up that profit?

Clearly Microsoft expected a Sony price cut - they'll have a plan in place.

It's not really giving up profit though, it's an investment to shift more consoles. Similar to pumping tens of millions into an ad campaign to increase sales.

Sony just recently dropped the price before releasing the Batman and Blops LE consoles. That can be seen as giving up profit too because they will more than likely sell very well, but they still did it.

MS were expecting a price cut but I think they didn't expect it so soon. They will have a plan and it could depend on how well they think Halo will push the X1. If they thinks it's doing great or will do great to push X1 sales to how they want, they will not cut the price. If Halo isn't meeting targets, they must be considering a price cut.

Depends on how you look at it. If you consider that the majority of people who insist on a price cut are happy to wait, and a significant number that want Halo will bite the bullet regardless - the best approach for Microsoft is to cut later, sometime in late October, early November.

And as Gribble pointed out, MS were clearly expecting a price cut by the Paris Games Show, which is around two weeks away. I reckon Gribble is likely right, MS wouldn't have been surprised by this at all.

But you're also correct, a price cut is likely heavily in the planning mix at this point.