If MS lower the price they'll have to commit to that price for good. They can't risk trying the same trick they tried last year because the backlash would have a negative effect on sales going forward. Bundles are also a problem because they have very little to bundle, something they should have thought about when they delayed all of their games until the last four months of the year and made sure they focused all their fanbase on the last four months of the year too. Sony have a full catalogue of games they can call upon to add value to bundles. So ... what the hell do they do? They keep the price as it is, accept their loss of position and take the profits. If they don't accept the profits and DO accept losses in order to win, they'll just speed up the process of transitioning over to the PC.
The PS5 Exists.
