Getting a bit ahead of themselves aren't they? Even if this game turns out to be brilliant I can't see it being a massive sales hit, especially with the toy-buying crowd, that would make licensed products a lucrative venture. IMO this game has an audience potential of 5-6 million if it manages to meet preview expectations. That's not a big enough fanbase to sustain licensed toys, stationary, costuming etc.
I also always worry when companies try to force these things. Let Horizon become a great franchise naturally by focussing on the things that makes a franchise great. Putting merchandising around this franchise now before the game has been seen in more than preview form makes it look like the focus is on monetising the superficial meta-elements of the game rather than delivering a compelling core product.
“The fundamental cause of the trouble is that in the modern world the stupid are cocksure while the intelligent are full of doubt.” - Bertrand Russell
"When the power of love overcomes the love of power, the world will know peace."
Jimi Hendrix
