It exists on more levels than it ever has in the past. I'm actually entertained by the way the trend has developed, having experienced it firsthand from the 90s in the US when it was almost exclusively an anime convention thing that people did for contests and masquerades. It wasn't even called cosplay at the time.
With the more or less mainstream adoption of geek culture, there's currently a large enough audience that there is money involved as an industry, and because of this, there are professional cosplayers as well as would be models who use this audience to build their following. This is just an inevitability of anything that becomes popular enough to capitalize upon.
But, this in no way detracts from the kids and overgrown fans who do it as a labor of love for their pop culture passions.
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