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Jazz2K said:

Not every bundles has to have designed consoles though... and not every games bundled deserve a total box makeup... I think they should've made a special box for both Gears and Fallout though.

It needs when you have the marketing rights and for first-party games.

Unless you don't want to sell sell more units to the fans.

Just look at that Sony is making a LE or special box art to all first-paty and marketing rights games.

BTW Fallout >>>>> Any other big release for MS in November/December.