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of course MS is celebrating, don't try to spin it with attach ratio. Taking a bigger share of the pie from what was once the almighty PS2 exclusive title is what it count, this is where the profit come from and it show alot of PS2 players have switched to X360 whether you like it or not. So this is a big celebration for MS, you can argue all you want that the system have bigger install base, or ps3 have higher attach ratio. The reality is MS is gaining a bigger share of GTA IV sales and that where the profit are.