foxtail on 01 October 2015
Looking at the latest data though, there is a definite rise in Digital and decrease in Physical.
| U.S. Consumer Spending ($ in millions) | First Half 2014 | First Half 2015 | YOY |
| Sell-Thru Packaged Goods -All | $ 3,263.14 | $ 2,799.28 | -14.22% |
| Total Rental (excluding VOD) | $ 1,729.93 | $ 1,642.92 | -5.03% |
| Total Digital | $ 3,729.93 | $ 4,318.50 | 15.78% |
| Total U.S. Home Entertainment Spending | $ 8,723.00 | $ 8,760.70 | 0.43% |
The trend of a decline in physical seems to be real.
