LOLOL Holy Shit!
Thank God some sites took notice of this silly move and now they are reporting it!
http://www.kotaku.com.au/2015/09/this-painfully-fake-ufc-beef-is-brought-to-you-by-halo-5-guardians/
"I’ve just witnessed perhaps the most market-driven UFC fighter ‘beef’ of all time. Halo 5 was involved. Halo 5 hastags were involved. It wasn’t pretty.
Halo 5 and the UFC: lately they’ve been joined at the hip. Not only was Halo 5 a major sponsor of the UFC’s last major PPV event, but UFC heavyweight champion Fabricio Werdum is set to feature in the game itself.
Which is all fine and good. It’s all business. You might not like weird cross promotions of this type but Microsoft have a product to sell and the UFC likes money.
But now they’ve crossed a line and I can’t tell if it’s completely gross or hilarious. Probably both.
In the fight business, whether it’s boxing or MMA, there’s a sales component. Fighters are usually expected — on some level — to ‘sell’ the fight. They can sell that fight by playing up a dislike or a genuine grievance — like Ronda Rousey and Meisha Tate, who genuinely dislike one another. Or they could also go the Conor McGregor route: create a heel character so powerful that you can’t help but tune in. You either want Conor to win, or you really, really want to see him get knocked out. Sometimes the ‘sell’ feels legit. Sometimes it comes across as fake, a little bit WWE.
In short: there’s an art to it.
The current ‘beef’ between current UFC LHW champion Daniel Cormier and Alexander Gustafsson might be the most manufactured of all time. If there’s an art to selling a fight, these guys are scribbling on the living room wall with magic markers. It’s absolutely brutal.
It’s phony, weird and brought to you by Halo 5: Guardians, in stores October 27.
I’m torn between hating the sheer audacity of this powerful, powerful shill and being entertained by it. I mean it’s bad. It’s so, so bad.
It’s kind of a shame — because this fight is a big one. Not only is it a fantastic style match-up, but it almost certainly sets up the winner for an incredible rematch against disgraced former champion Jon Jones, who just avoided jail-time for a hit-and-run incident and should be reinstated to the UFC fairly soon. With stakes that high the fight almost sells itself.
Here’s hoping one of them… finishes the fight.
#halo5"
