This bundle is very reminiscent of a PS4 remaster bundle: it may not be a big mover, but it is a great way to repackage and profit of older content. As far as box art is concerned, yes, PS seems to have a done a much better job of creating more eye-catching and visually appealing boxes. Given their brand strength, it probably will have an impact on the general consumer.
What will really matter is MS' willingness to weather deep price cuts like last year. Consumers will be looking at big "Sale" price tags far more than pretty boxes, especially the technically uninformed. If the prices of the two consoles are relatively the same, little things, like aesthetics, can have an appreciable impact. Even more important is consumers' expectations: if everyone is expecting a big X1 price drop ("They do it every year; just wait."), then X1 may see slower sales, there is no price drop.
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