Two things strike me: MS are now realising why it's a bad strategy to focus everyone's attention on the Christmas period and then cut, cut, cut that price. Consumers are waiting. MS are going to struggle to offer extra incentives because they basically had nothing all year round. Sony can add in MLBTS, Bloodborne, Until Dawn, Tearaway, Everyone's Gone to the Rapture, The Order, Rocket League, GOWR, Journey, TLOUR and Volume (to a lesser degree). Building up a great portfolio of games 'throughout' the year gives you value to add at the end of the year. Not only does this mean they sell less consoles most of the year but they also have to lose profit at the end of the year. Great strategy MS.
The latest bundle shows how they've had nothing for most of the year.
This is basically ALL they've had all year. They've done a better job of showing the contrast with this bundle than any list could:
The PS5 Exists.
