By using this site, you agree to our Privacy Policy and our Terms of Use. Close

This year is the S cycle, so hype between normal consumers is a little bit lower since they can't understand much that a phone to be upgraded it doesnt need a new design. S cycle sells better for apple diehard fans and for more tech savvy people, that are more Wowed by a much faster processor and more ram than by new aesthetics. Next year it will bring the wow factor back to design and the casual consumer will get back.