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if history has shown, hacker groups will always find a way to break this.

by adding this, EA is just challenging the hacker groups, and they won't win. People who crack the games have an advantage in that they are reactive to whatever security comes out. EA can only be proactive about it, but its impossible to predict the methods a crack can be produced.

This is also making it hard on the legit consumer. whats going to end up happening is pirating will create the superior version because you won't have to authenticate every 10 days. When the pirated version is easier and better for the consumer than the legit version, you're going to have a problem. an example of this is the backlash of Sony's DRMs for music tracks.  people would rather have the downloaded song than the legitimately bought song, because you couldnt do something as simple as put it on a mp3 with the legit one.

However, what EA is doing is a good thing. Obviously this method method isn't going to work, but companies should experiment with a bunch of anti-piracy models. Collect data from these experiments, they might learn something interesting.