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MS will lose this gen and try to beat everyone to the market again as from their point of view the 360 was a great success. It will have actually made profit for over half of its life and it will have caused MS to gain in market share. Thus, they will introduce the next gen probably around 2010/11.

This will force Sony/Nintendo to also put out new systems within at least 1yr of the neXtBox. So, I expect 2012 to be when all three have new systems.

360 will have a quick death of