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A publisher implements whatever means necessary to reduce the frequency of piracy and the general response seems to be one of disbelief at the measures taken? Unbelievable.

Nobody is actually denying that piracy has had a tremendous negative effect on the PC gaming industry, are they?

If anyone wants to play (buy) this on PC, they will anyway. Is it inconvenient? Yes. But to say that because it implements a redundant anti-piracy measure that "now I'm definitely going to pirate the game once someone figures it out for me" is just plain immature.

You want to use a version of the game that doesn't require re-authentification (cracked) because it's not an inconvenience? By all means, do so, but do it AFTER you've bought a legit copy. Otherwise, the inconvenience is not a reason, it's just an excuse to steal and use an IP without paying for it.