The start of the end for Assassin's Creed?

[dongo8]

I never understand the hype behind the Assassin's Creed games, I feel they are way overrated. There has been no real evolution in the game since Assassin's creed 2, just gimmicks added to try and spice it up a little bit and keep people coming back. The gameplay has been largely the same every iteration however, and it is just stale to me now. Ubisoft does not even seem to be trying any more, they just rehash the game in a new environment and call it good, it's really annoying and is driving me to not want to buy their games. They are turning into another EA unfortunately.