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Not surprised by this at all. Parents have no problem buying cheap android tablets to keeps kids busy in public, and at home. Coupled with an online store that skews heavily free to play.

Japan has already shown this trend that they prefer content to be portable. This can all be summed up by one word: Convenience.

All this shows is that in the next 5-10 years physical media will not be the best way to track sales of a product. No surprise that all these companies keep trying to push digital over physical. MS consoles packing games with digital download codes, and Sony with PS now, (and eventually Vue) that will be accessible from any device. equating it to an app like Netflix, or Hulu, offering premium service at a cost. If the content is good people have no problem paying for it. HBO proved this by the strength of their offerings.