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THere's nothing wrong with differentiating your product.
Phil doesn't like when Sony "bought" exclusivity, but they were doing it themselves for years. That's how the business works. X360 was the first time MS actively went out and tried to convince devs that multiplat was the future, then they started buying up tons of exclusive content.

What's worse than exclusivity or dlc tied to stores and preorders is multiplat game content tied to a console.
Honestly, just seems like sour grapes.