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Samus Aran said:

The first game didn't appeal to the Japanese, so why would the second one? It has nearly outsold the lifetime sales of the first Xenoblade in Japan already.

It definitely didn't get the marketing of Splatoon or Super Mario Maker.

And people said shooters didn't appeal to the Japanese market either, and look at Splatoon...

Well, maybe the second would if it had some improvements over the first one, be it on the combat system, story, characters or whatever they felt was unappealing in the original, it's somewhat disappointing that it did nothing to increment the fanbase of the series. It's probably selling less than 1000 units per week now, not knowing digital numbers I'd say that it still has a long way to go before it can outsell the original.

It was never going to get the marketing of Splatoon and Mario Maker, but it still should have been decent, surely far better than what the original got.

As for the last part, I'd argue that unlike any other shooter Splatoon is a game that literally screams 'Japan' , it is tailored for that market, The Witcher 3 can't say the same.