Amazon US September monthly bestsellers and general Amazon-based discussion

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OnlyForDisplay said:

Aura7541 said:

Cutting the XBO's price by another $50 is dangerous because MS just did that last year. The last thing you want to do is to condition consumers to expect an annual price cut. In addition, last year the XBO went from a $399 to $349 with two games, which was further reduced to $329 on Black Friday. That is a huge jump in value and a jump that will be difficult to match, even if you do cut the price.

Not to mention Aura-San that, upon doing so, more than likely they will lose money for each Xbox sold even more so. Personally, I believe Microsoft should ride this holiday out looking more so for profitability instead of sales leads. 10 million is too much to make up for; doubly so since Sony's 2016 line-up is stacked.

But they're not looking to make up 12 million. They have written off the rest of the world and their only real goal is to win in the USA and maybe the UK, which continuing to sell better than dismally everywhere else other than Japan. So they only need to make up ~900K in the USA and ~400K in the UK. They know they can't do that with price parity. And any bundle MS can do Sony can do at least equally well, or better. Bundling isn't going to help them. If it's not $299 this year is will definitely be $250 next year.