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On items that are 100$ or less I will pay up to a 20% premium to buy an alternative that is more ecologically friendly (sustainably sources, biodegradable, made from recycled goods, recyclable). On items that are more than 100%, generally a 10% premium.

Luckily, the cost of most ecologically friendly products are negligibly higher, at least in my experience. So often times, there is no reason not to go that route.

BTW, you did not answer your own question, Solojohlo.