Andrew House: PlayStation VR “will be priced as a new gaming platform” + no comment on PS4 price cut for the West

[Normchacho]

alrightiwill said:
VR was always going to be "niche" as it isn't what is driving the sales of the PS4, it's just an accessory. I think Sony should market PSVR as a premium device for €400 or more. Really showcase it as a luxury item and creating a demand for people who want 'cutting edge' technology and somewhat exclusiveness.

If the price was set at say €200, the same amount of people would be willing to buy it(just my guess, but I think the people who are willing to pay 200 are willing to pay 400 and that there aren't too many people willing to pay 200 but not 400 for PSVR) basically cutting any real revenue Sony could make, and making the device itself look a 'cheap' relatively speaking.

I have to disagree here. If it were a PC compatible device than I could see it (I think that's how the HTC Vive is going to be marketed) but the PS4 just isn't going to be able to provide the experience necessary to warrant such a high price.

Sonys best bet is so try and sell PSVR as the most accessible of the high end VR headsets. I'm still betting on a price of between $250-$350 depending on what's included. The Rift will likely come in between $450-$500, and the Vive will likely run nearly $600.

This is just my guess of course.