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PAOerfulone said:

Maybe because we're still not even at the end of September and the holiday season has yet to start?
At this point in time 2 years ago, there was still no TV commercial for Super Mario 3D World.
And the Mario Maker commercials didn't come until the end of August.
Everyone who has been following Nintendo since the beginning of the Wii U's life cycle have known about the game. It's been one of the main ones they've shown in all of the game shows they go to. (PAX, E3, etc.)
How about waiting for when the game is about to come out and is weeks away.

Edit: And Splatoon was supposedly going to bomb hard, and not even reach half a million liftime, but then one outstanding marketing campaign later... And the rest is history.

for advertisements, it is true better to have it around november or even mid october if they wanted to push a title for a late november game.  we knew now that the main game would be XCX, we can know what the new president really wanted for the Wii U, market it or really don't bother about it.  they've mentioned that they need to announce a new president before the upcoming holidays and i believe the press mentioned 50% of the sales came from holidays.  mario tennis, xcx, and i believe bundles with SMM, Splatoon, MK would be there as well. they need a price cut.  market it properly and i'm sure they could get sales out of it. bundle xcx as their main focus, don't know if nintendo would do that but if they want xcx to be part of the big IPs, hype it. 

sony is great in marketing, nintendo should atleast try to increase their budget for marketing.