Smart-TV market isn't going to eclipse any kind of gaming market. As they are getting eclipsed by other products already.
They are already having very hard time establishing complete dominance on SmartTV market, with onslaught of build-in Smart function TV and competitor like Chromecast, Compute Stick, and their own mobile products.
This means that they can't hope for 'Automatic Market Establishment', especially when all the games available on AppleTV is designed for mobile devices like iPhone and iPad anyway. This applies to all other competing product as well. Market is small and fractured.
Ergo, pushing AppleTV to be a valid console requires Apple to heavily invest on gaming market AND heavily push AppleTV.
Considering that how that treated Microsoft, who entered console scene on significantly better position and got bonus for Sony screwing up PS3 launch, that sounds unlikely.
Console will be superseded by other product one day. But current rendition of SmartTV isn't going to cut it.
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