From http://www.casualgaming.biz/news/27416/INTERVIEW-EAs-Russell-Arons-on-the-Casual-Entertainment-revolution
EA claimed the game is targeted mostly at 8-12 year olds.
"But for something like Boom Blox we're clear that the primary target market is eight to 12 years old, and we're not even really approaching the gamer press."
But EA also claimed that it has stuff for older gamers.
"Something like Boom Blox operates on multiple levels - it's a kids game, and is bright and fun and easy to play. Then there's the more complex strategy elements that we think older players would enjoy - and there's also the editor and level creator.
Anyway, that is a very good review.
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