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I don't find Apple TV to really be that kind of product that competes in home gaming market, especially with usual mobile games that are better played on phones/tablets to begin with. Honestly, even if it had standard controller, not sure how much micro-console market is viable in the first place.

If anything, when it comes to Apple and gaming, I'm expecting their phones/tablets to have, sometime in the future, that pop-up joystick they've patented, which will additionally hurt handhelds.