August 2015 NPD Thread! PS4, XBO, Wii U estimates up!

[binary solo]

CosmicSex said:

MoHasanie said:
Wow, surprised to see PS4 #1. I really thought X1 would win since it had Gears and Rare replay.

I think that Gears and Rare Replay are great offerings.  But they will still be there during the holiday.  I know someone who really wants Rear Replay and Killer Instinct but wil be waiting for the inpending 'Black Friday Super Deal'. This is how people are thinking.  PS4 does better becasue people want it and the games, but there is far less emphisis on waiting for the holiday.    When you compare this to last gen, Sony is doing so much better that it really makes you want to take a look at exactly they are doing.  I invite you to read Sony's PR:

“We would like to thank our fans and partners for their ongoing support of PlayStation and for making PS4 the top-selling console and No. 1 in software sales in North America in August. We continue to demonstrate our commitment to delivering the best content line-up with the launch of first-party exclusives like Until Dawn and third-party titles like Madden NFL 16, which sold more on PS4 than any other platform. In August we also saw the most successful beta in PS4 history with Call of Duty: Black Ops III, marking a significant milestone in our new partnership with Activision. We look forward to furthering momentum with the launch of Destiny: The Taken King next week.”

 

They are associating major 3rd party games with PlayStation in their PR.  They included Madden, BO3 amd Destiny.  They win because they have taken what Microsoft has taught them and amplified it.   Its 'very effective' in Pokemon terms. 

And there it is. Quite possible that Xb one actually got more copies of Madden into houses, but as NPD doesn't count official bundles Sony gets to use Madden as a PR win instead of MS. Though perhaps if Madden sold more on Xb one when counting the bundle MS could come out with PR along those lines. But in this situations it's a case of early bird gets the worm rather than second mouse gets the cheese.