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Nuvendil said:

Not necessarily.  It's not like there isn't any overlap here.  The real, serious question is will the people who are on their phones (that they get for little to no money spent in many cases) going to spend a substantial chunk of change to even *buy* this device.  I mean, the whole reason these people ever bought a Wii was because they didn't have the free smartphone option.  Now they do, will they go back to spending that just for an Apple TV?  Especially when this device lacks a Mario or Metroid or Zelda - substantial expereicnes worth spending significant money upfront - associated with it?  Not saying those experiences don't exist, they do.  But those aren't the ones with TV commercials and all that.  Those are your Candy Crush and Clash of Clans.  But either way, I doubt this will represent any threat to the core gaming market as it sits now.  Because the people interested in "B" experiences and F2P/cheap games and nothing else already have that AND those interested in both...are interested in both.  And I highly, highly doubt Apple is interested at all in getting into a war with MS, Sony, and Nintendo as that would require a very high ammount of spending just to get in fighting shape.   Much easier for them to sit back and get what they can for the minimal cost. 


You are forgetting that this device allows to stream content from any iOS device and even iTunes from Mac/PC to the television. It isn't sold as a gaming console, it's a tv set top box which will also happen to play games. Now with the introduction of the App Store AirPlay will be obviously less needed. The Apple TV 4 is a fully fledged iOS device and as such it will have its own space in the living room. It may not sell gazillions (or will it?) but there is a market for it.

What could be scary are the next iterations of the box. It seems to me Apple is using this (and the iPad Pro) as a sneaking in strategy into the console gaming. If it works they will progress further. Otherwise they will adapt the next products to other needs. But more computing power is going to be there no matter what.