Honestly I think the mobile style of the game with waiting and IAP will annoy a lot of mainline Pokemon fans.
In saying that mobile games can be huge, the only games I see advertised ever are Boom Beach, Clash of Clans, Candy Crush and Empire: Four Kingdoms so they must be doing something right.
After seeing what that Google Maps Pokemon thing did I can definitely see this rising to the top of the app stores for a long time. Carrying a 3DS around to play Pokemon can be embarrassing for a lot of teens/adults. Playing a game on your phone isnt.
Oh and lets not forget its Pokemon, that iconic name will do a lot to push this ahead of the crowd on mobile which will then give it more exposure.







