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Esmoreit said:

OT, don't forget, there are different levels of innovation:

I do still rate the PS3 on a modular level (new component type, new storage type but doesn't alter the way we think about the product itself)

And the Wii definatly in architectural. I base this on the assumption that we already have seen the components within the Wii, including motion tracking. But it ranks high on how we now percieve the console as a product. The consumer now not only sees it to play games, but also to socialize or to get fit.


This is very interesting. It looks like there's a difference between the meaning of "innovation" in everyday speech and professional jargon, much like the confusion some people have on how strong a "theory" is in the discussion about evolution. Also, I've been talking out of my ass again. =P  

Mind elaborating the difference between architectural and component knowledge a bit?