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Well, having seen a presentation recently with some EA numbers.... its obvious that DLC will continue to happen. Its more profitable than the main games it seems (wich is not surprising given how overpriced it is).

My stance on it is thus: Its gouging me? Dont buy. Wait for a sale if i really want it.

Its good content, it isnt ripped out of the main game and isnt overpriced? Sure, i'll get it.

DLC is obscenely overpriced though. And publishers wont change that until they see that it stops growing. So, its in our hands to change that malpractice.