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These things tend to come down to what the country is good at. China is good at ping pong. It wouldn't even be thought of any more a real sport than subbuteo if countries who were good at it didn't want it thought of as a real sport.

Likewise female volleyball is big in china... not mens. Female volleyball is the first sport china ever beat the world at so they love it. When the uk does well in a random olympic sport, like triple jump, suddenly it's talked about all the time and it's treated in the uk media as a noteworthy sport. People in the uk took up cycling in big numbers when Bradley Wiggins did well.