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Intrinsic on 04 September 2015
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Burek said:
Intrinsic said:


All Sony or any one needs to do is spend the billions Ppoe or Samsung spends on advertising if getting the general public involved is what they want to do when it comes to smartphones. The general public doesn't really Carr about tech when it comes to smart phones. they just wanna get that phone their friend has or that they keep seeing on TV. simple as that.

Sony started featuring Xperia during Champions League, it's on the scoreboard all the time.

I'm not sure how much it will help, though. It's not like PlayStation would have done poorly without CL sponsorship.

PlayStation is different from xperia. Everyone already knows PlayStation. back in the time of the PS1 Sony bombarded TVs worldwide with ads of PlayStation. Its now become a brand that is synonymous with videogames. You'll be hard pressed to find anyone on the planet that has seen a TV and doesn't know of PlayStation (exaggeration but you get the point)

If Sony wants their mobile phones to become relevant and compete with the likes of Apple and Samsung, then they have to be willing to invest just as much as those guys in marketing. There is no way around that. When it comes to the average consumer, if they see something on TV enough times or see Kim kardashian using  it, they will go and get it.