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Michelasso on 04 September 2015
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Burek said:
Intrinsic said:


All Sony or any one needs to do is spend the billions Ppoe or Samsung spends on advertising if getting the general public involved is what they want to do when it comes to smartphones. The general public doesn't really Carr about tech when it comes to smart phones. they just wanna get that phone their friend has or that they keep seeing on TV. simple as that.

Sony started featuring Xperia during Champions League, it's on the scoreboard all the time.

I'm not sure how much it will help, though. It's not like PlayStation would have done poorly without CL sponsorship.

And yet if I ask around some people may not even know what Xperia stands for. Those scoreboards are a waste of money if they don't show the profuct. Here in Italy on television is always Samsung and Apple (even more Samsung than Apple). I don't remember a single Xperia tv commercial. Some LG. Now Huawei is going strong on tv. The commecial is well done and I actually felt like I wanted one.

I think Sony should use for Xperia the same marketing company they have got for PS4 if they want to sell. At launch they simply did a brilliant job.