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Cobretti2 said:
and yet the general consumer doesn't care.


The general consumer obviously doesn't, but the premium one, the guy or girl ready to fork out 700 USD/Euro or more for a phone do. It's all about bragging.

Personally I'll never pay more than 200 euro for a phone anymore, the HW of the middle range phones is more than capable to run anything. The only reasons to upgrade is because the OS support gets cut out in no time and I like to have the latest OS (while I know people that don't even know what OS version they are running).

Protendo said:
4K takes more battery life with little benefit on mobile devices....

YAY?

That was the main concern. It seems Sony managed to fix even that. Or at least so they claim.