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I agree it is a big problem, in its early life (first 2 years lol) people didn´t even knew that WiiU was a console because the gamepad gets all the attention and the name is too similar, also the console itself is so little and discrete that it could be confused with a Wii on those ads.

By the time people knew about the WiiU being a whole new console the competition was already on the market and the WiiU was already abandoned by the third parties.