Extra features are always nice to have, but they usually come at a cost.
Personally, I'm down to the basic performance and price metrics and I tend to be objective, althought I must say that Nvidia makes it hard sometimes with things like GameWorks.
I was *this* close to buy a 970, but the low stock stopped me from doing it when I could, and then the 3.5+0.5GB thing came out and I decided against it.
Please excuse my bad English.
Currently gaming on a PC with an i5-4670k@stock (for now), 16Gb RAM 1600 MHz and a GTX 1070
Steam / Live / NNID : jonxiquet Add me if you want, but I'm a single player gamer.