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czecherychestnut on 02 September 2015
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Mr Puggsly said:
ganoncrotch said:


See... I don't have a problem in the slightest with a company giving an incentive for well put together videos showcasing their good work and what gamers will enjoy about those games, my issue is the fact that they're not allowed to disclose that they are being paid for their work from the company they have an opinion about.

As for the talent themselves... well if I was offered 30k to say my favourite gaming device was the Sega Saturn I'd happily pop a few vids on youtube of me hugging the thing lol, that's a lot of money for a bit of bad press from your fans on the internet.

Well in my opinion MS is just asking them to preview products in a positive manner. Basically MS just wants people to be aware of their products and what they feature. They can save the trash talk for other videos down the road, such as reviews.

If MS was paying them to say their console was the best or exagerating how great the games look, that would be flat out wrong. You dont have to mislead viewers to discuss a product in a positive manner.

If you pay someone to discuss your product in a positive light, and you disclose that arrangement, no problem. But the arrangement between Starcom and Machinima specifically prohibited the disclosure of the arrangement, and therefore the video's were misleading because they portrayed an independent review or opinion when in fact it wasn't independent. If you wanted the money, it had to be positive coverage and the arrangement couldn't be disclosed, but the viewers weren't aware of either condition.