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BC certainly doesn't hurt. But it simply came too late. If it were there at launch, it would have wiped out a lot of ill will towards the console, and would make some people stick with XBox instead of jumping to PS4 (like myself, I had about 100 X360 games when I sold my X360 and bought PS4. I gave those games away)

Now all it can do is keep the loyalty of some X360 people that were planning on going next gen, but were having doubts about the systems. I doubt it is a major system selling feature.